Bold and Recognisable Sports Entertainment Branding
My challenge was to create a brand and product logos for Rooks Entertainment, a sports entertainment company, that effectively represented their energy and passion for sports while being easily recognisable and adaptable across various products. Through the use of bold typography and a limited colour palette with high contrast, I was able to design a logo similar to sports team emblems that embodies the company's spirit and impact.
THE CHALLENGE
When I was tasked with creating a new brand and product logos for Rooks Entertainment, a sports entertainment company, I knew I had to create a design that embodied the company's energy and passion for sports. One of the biggest challenges was to create a logo that would be easily recognisable, yet unique, while also being able to be reproduced on a wide range of products.
THE SOLUTION
To overcome this challenge, I designed a logo that is similar to sports team emblems and utilises bold, powerful typography. I used a limited colour palette with high contrast, which makes the logo stand out and enhances its impact. The emblem was designed to be versatile and easily adaptable, allowing for its use across various products such as clothing, accessories, and promotional materials. The new brand was a hit, and it successfully reflected the spirit and energy of Rooks Entertainment.
