Designing the Retail Evolution Event Identity for the Sunshine Coast Business Council
The project involved creating a digital brochure, social media imagery, and signage to reflect the theme of the event and engage guests. The challenge was to create a compelling design that effectively conveyed the message of the event while maintaining a professional and corporate feel. To overcome this challenge, I used interactive elements in the digital brochure to engage guests and make the event more memorable. The final designs effectively conveyed the theme of the event while also representing the professionalism of the Sunshine Coast Business Council.
THE CHALLENGE
Designing an event identity for the Sunshine Coast Business Council's "The Retail Evolution" event was a challenge as it required creating a design that was both professional and engaging for the corporate audience. The design had to reflect the theme of the event while also being aesthetically appealing. Additionally, the goal was to create an interactive brochure that would hold the audience's attention and increase engagement.
THE SOLUTION
To overcome these challenges, I incorporated a modern and sleek design aesthetic that reflected the theme of "The Retail Evolution." I used a combination of bold typography and vibrant imagery to capture the attention of the guests. The digital brochure was designed with an interactive layout that allowed guests to easily navigate through the content, keeping them engaged throughout the event. The social media imagery and signage were designed to match the overall event identity, creating a cohesive and professional experience for the guests of the Sunshine Coast Business Council's "The Retail Evolution.
